J Lo Launches Just Sweet

Jennifer Lopez showed off her newest fashion line, Just Sweet at the New York Fashion Week. This new fashion brand of hers is targeted to the youngsters who are fun, flirty and feminine at the same time.
Inspired by classic design yet new and funky, you can expect to see sparkly sweater dresses,  denim boy shorts and cropped jackets. Everything is created as chic and sophisticated as possible with price ranges from US$49 – US$99.

I find this very interesting.